Senior Growth Marketing Specialist

Summary

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Hexagon Manufacturing Intelligence is seeking a Senior Growth Marketing Specialist to support demand generation and growth programmes across the United States, Canada, and Latin America.

This hands-on role combines marketing automation execution with ownership of targeted audience activation, lifecycle, re-engagement, event, and bottom-of-funnel programmes. Using Salesforce, Salesforce Account Engagement (Pardot), 6sense, Qualified, and approved data-enrichment sources, this role will build and activate audiences for BDR outreach, re-engagement, event promotion, and other targeted campaigns.

The ideal candidate understands the purpose behind a programme, uses data to determine whether the audience and approach are appropriate, and turns campaign performance into clear recommendations. This role requires a strong balance of execution, analytical thinking, independent judgement, and cross-functional partnership.

What You'll Do

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• Build, test, deploy, and optimise email campaigns, nurture programmes, automated workflows, forms, landing pages, and event campaigns across the Americas.
• Maintain campaign quality, list hygiene, email deliverability, and established QA standards.
• Build, cleanse, enrich, and activate targeted audiences using account-fit, intent, behavioural, opportunity, customer, and engagement data.
• Evaluate audience quality and relevance, identify when segments are too small or insufficiently targeted, and maintain a high data-quality standard for audiences delivered to Sales, BDRs, and approved AI-enabled workflows.
• Manage selected re-engagement, BDR outbound, event promotion, lifecycle, and other bottom-of-funnel programmes from setup through sales hand-off.
• Define and manage campaign entry and exit criteria within established qualification, lifecycle, suppression, and routing frameworks.
• Partner with Marketing Operations, Sales Operations, Revenue Operations, S