Senior Growth Marketing Manager - remote opportunity

Description/Responsibilities

Our Sr. Manager of Growth Marketing is responsible for driving member subscription revenue through a full-funnel, data-driven marketing strategy that increases customer acquisition, conversion, engagement, retention, and lifetime value. This leader owns growth performance across digital channels, lifecycle marketing, partnerships, referral programs, and conversion optimization initiatives.

Working cross-functionally with Sales, Client Success, Growth Operations, Product, Analytics, and Operations teams, this leader will develop and execute growth strategies that accelerate member subscriptions while improving return on marketing investment.

This role combines marketing strategy with hands-on execution and requires a proven record growing subscription businesses in fitness, wellness, healthcare, consumer services or membership-based organizations.

Key Responsibilities

Drive Subscription Growth* Own membership acquisition, subscription revenue, and engagement growth targets. * Develop annual and quarterly growth plans aligned to revenue objectives. * Identify new growth opportunities that integrate client, member and company interests. * Collaborate with growth and business operations and finance as well as client relations and sales teams to support pipeline development and subscription growth initiatives. * Work closely with Finance to build subscription and revenue targets, track performance against budget, and adjust growth strategies as needed.

Member Engagement & Demand Generation* Lead omnichannel acquisition programs that connect with members in alignment with respective client frameworks. * Build audience segmentation strategies that improve targeting and conversion performance. * Manage acquisition budgets and optimize spend across channels to maximize ROAS and LTV:CAC ratios. * Develop testing roadmaps to improve engagement generation, enrollment, and subscription conversion. * Collaborate with Clien