Senior Growth Marketing Manager Customer Acquisition Paid Media

### Who We Are

At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.

TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.

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Job Summary

The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.

Core Responsibilities

Growth and Channel Strategy

Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.

• Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
• Evaluate emerging channels, including community-based and platform-specific opportunities.
• Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
• Balance near-term acquisition performance with longer-ter