Senior Copywriter

Thanks for your interest in Success Academy! Running a large, fast-growing, and high-performing network of public charter schools takes a village - families, children, teachers, staff and faculty, advocates, and supporters alike. We are growing fast in New York and expanding to Florida, and we would love to welcome you to our community! We work tirelessly every day to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through our doors a fair shot at reaching his or her potential.

The Senior Copywriter will develop messaging, campaigns, and creative concepts that drive measurable results across print, digital, email, SMS, and paid media channels.

This role combines strategic thinking, campaign development, audience insights, and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines, develop campaign concepts, optimize messaging based on performance data, and create copy that moves audiences to action.

You'll work closely with marketing, design, strategy, creative operations, and analysts to build campaigns and execute collateral that increase awareness, generate demand, and grow enrollment.

Responsibilities

### Campaign Development

• Develop integrated marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
• Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
• Partner with design, marketing, and analytics to translate insights into creative strategy.
• Contribute to testing roadmaps and creative experimentation.

Channels

:

• Paid social
• Digital display
• Landing pages
• Search
• Videos
• Email / CRM
• SMS campaigns
• Direct Response and DM Campaigns
• Event promotion campaigns
• Enrollment marketing materials
• Retargeting and