Retention Marketing Account Manager

Summary

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We're a fast-growing startup seeking a Retention Marketing Account Manager who’s excited to make an impact and grow with us. This role is ideal for someone who’s hands-on and strategic. You'll manage email, SMS, and loyalty campaigns for cannabis clients, but also play a key role in shaping how we scale retention marketing as a service. We’re looking for someone who’s ready to own their work now and grow into a leadership role as we expand.

Key Responsibilities

• Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients.
• Create, implement, and manage automated and custom weekly marketing campaigns.
• Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings.
• Design and optimize campaign templates for performance and engagement.
• Track, analyze, and report on campaign performance metrics, using data to inform strategy.
• Ensure campaigns align with clients’ brand voice and goals.
• Work cross-functionally with internal marketing teams to ensure cohesive campaign integration.
• Stay current with retention marketing trends and best practices, particularly within the cannabis retail space.
• Help build out internal processes and documentation to scale retention marketing efforts.

What Makes This Role Unique

• Growth Path: This role is designed to evolve. We're looking for someone who can step into a managerial role over time - helping to lead strategy, mentor new hires, and shape our retention services department
• Startup Vibes: We're scrappy, collaborative, and growing quickly. You’ll have a voice in the room and the ability to shape your role and our service offerings.
• Ownership & Autonomy: You’ll have plenty of responsibility right out of the gate - and the support to take initiative, make decisions, and build your lane.

Qualifications

* 2+ years of experience in email, SMS, or loyalty marketing