Chief Growth Officer

About Location3

Most agencies are built for one brand talking to one audience. We are built for brands that grow through local operators, where the marketing has to work in hundreds of different local markets at once and the people spending the budget are independent owners rather than a corporate team. That is a harder problem, and it is the one we have spent twenty five years on. We also build LOCALACT, the platform those owners use to run their own local marketing.

The opportunity

This is a new seat on the leadership team, reporting to the CEO, with Sales and Marketing reporting to you. You own growth as a function.

Two revenue lines, measured separately: new agency services relationships, and LOCALACT subscription revenue. A brand and a local operator are two different buyers, and services and software do not sell the same way.

You will carry a number and build the organization around it. This is a build role.

What you will own

* The growth number. New logo services revenue and LOCALACT subscription revenue, measured separately and forecast weekly into the leadership scorecard

* The pipeline end to end. Targeting, outreach, qualification, pursuit, RFI and RFP production, pitch strategy, negotiation and close

* Marketing as a pipeline function. Conferences, sponsorships, outbound, PR, awards, content, search, the website and credentials materials, measured by pipeline contribution

* Partnerships, white-label and one adjacent category. A focused first-year partner program, and a single funded expansion beyond franchise built properly rather than spread thin

* The growth system and the team. Salesforce as the pipeline and forecast of record, a repeatable pursuit process, a sales-to-delivery handoff, and building the growth organization

How you will be measured

New logo services revenue against target. LOCALACT subscription revenue against target, measured separately. Qualified pipeline created. At two quarters,