Product Marketing Specialist

PRODUCT MARKETING SPECIALIST

ROLE OVERVIEW

The Product Marketing Specialist drives product commercialization, market adoption, and revenue growth by translating technical packaging and automation features into compelling customer value propositions. Combining product marketing strategy with hands-on content creation, graphic design, and video production, this role bridges Sales, Engineering, and leadership to lead product launches, Voice of Customer research, and demand generation across Kwik Lok's product portfolio. POSITION RESPONSIBILITIES AND RESULTS

Content Creation & Storytelling

• Develop engaging content that educates customers and promotes Kwik Lok products and solutions.
• Create customer success stories, case studies, blog posts, product announcements, webinars, white papers, landing pages, and technical content.
• Translate technical information into customer-focused messaging and compelling stories.
• Develop content that supports lead generation campaigns, product launches, customer acquisition, and nurturing activities.
• Collaborate with subject matter experts to create educational and thought leadership content.

Graphic Design & Video Production

• Design marketing materials supporting product launches, campaigns, customer presentations, trade shows, and sales initiatives.
• Create product videos, application videos, customer testimonial videos, training videos, and digital content.
• Develop graphics, infographics, presentations, advertisements, sales tools, and promotional materials consistent with company branding.
• Maintain and organize a library of visual assets and multimedia resources.

Product Marketing & Commercialization

• Lead commercialization and growth initiatives for existing and new products, materials, labels, closures, equipment, and services.
• Develop and execute go-to-market plans for new product launches.
• Create product positioning, messaging, and value propositions.
• Define customer