Product Marketing Partner, Home Equity

Description

Product Marketing Partner, Home Equity

At Citizens, we help customers reach their potential with tailored advice, innovative solutions, and meaningful financial guidance. Our Home Lending team is committed to helping customers achieve their homeownership goals—whether they are buying a home, refinancing a mortgage, or using their home’s equity to fund what matters most.

We are looking for a strategic, collaborative, and results-driven Product Marketing Partner to join our cross-functional marketing team to help us accelerate growth for our Home Equity business. In this job, you will partner directly with the Home Lending Marketing Growth Strategist to help shape marketing strategy, build high-impact plans, and support the development and execution of multi-channel campaigns that drive engagement, customer acquisition, utilization, and retention. This is an exciting career opportunity to join an exceptional team within a business that is a leading HELOC provider in the country, while helping customers pay for things that are important to them.

Primary responsibilities include

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.
• Monitor campaign performance, customer behavior, category trends, and competitive in