Manager, Product Marketing and Adoption, Change Experience & Insights

Role Purpose

Ensures change is designed with the people it impacts in mind. Defines the end-to-end experience for hotels, owners, and internal teams navigating change; conducts research to deeply understand user and learner needs; builds listening posts and feedback mechanisms; and embeds product thinking, experimentation, and continuous learning into every change initiative.

Key Accountabilities

Support Stakeholder Engagement

• Maintain documentation on changes and people, process, technology and business impacts; develop and maintain documentation on stakeholder action plans
• Identify stakeholders, degree of change, and high-level changes for each group. Maintain high level Stakeholder Assessment and updated heat maps.
• Provide detailed analysis, reporting and directional, actionable commentary on stakeholder assessment data.
• Develop Regional Engagement Events – plan, develop content, coordinate logistics, invites, and execute events that deliver a steady flow of information, setting a consistent tone, and serving to engage, align, and build commitment from key stakeholders

Develop all change management deliverables as needed *

Support Change Network

• Provide Change Network communications support
• Support facilitation of Change Network calls and meetings – document meeting minutes, action items, and drive progress forward Design templates and tools for evaluating program stakeholders

Maintain member database/list and identify opportunities, develop and execute recommendations for participation across stakeholder groups *

Support Readiness Assessment and Reporting

• Studies which change methods and adoption strategies are most effective across products, programs, and regions.
• Develop readiness assessments, measure progress of stakeholder functional groups and regions, analyze and monitor results over time
• Develop detailed reports by stakeholder group to inform progress and identify areas of achievement and concern in sup