Product Marketing Manager - Fleet Management and Equipment Monitoring

Who we are

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role

As the Product Marketing Manager for Fleet Management and Equipment Monitoring at Motive, you will help bring new features to market, build competitive insights, and equip Sales with tools that clearly communicate Motive's value in tracking, utilization, and operational efficiency. This role works closely with product management, sales, enablement, creative, and other cross-functional partners to drive awareness, adoption, and customer value.

What You’ll Do

Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.

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Conduct customer research and track post-launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement. *

Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives. *

Maintain competitive intelligence for key safety and telematics competitors, translating insights into clear guidance for Sales, Product, and leadership. *

Contribute to demo tours by building talk tracks, demos, and supporting materials that showcase Motive’s safety capabilities.