Lead Product Marketing Manager

Overview

We’re on a mission to fix dental software, and we’re not playing small. Our platform replaces clunky, outdated systems with modern, cloud-based, AI-powered technology built to actually work at scale. From practice management to imaging to revenue cycle automation, we’re tearing down the old infrastructure and rebuilding the future of dentistry. Planet DDS is the fastest-growing provider of dental practice management solutions and the #1 cloud platform for DSOs and multi-location groups.

Here, you won’t just join a team—you’ll join a movement. We want bold thinkers who are ambitious enough to push limits, empathetic enough to work as one, and accountable enough to own big outcomes. Trust is our currency, collaboration is our edge, and impact is our fuel. If you’re ready to grow fast, challenge the status quo, and help reinvent an entire industry; Planet DDS is where you belong.

As a Lead Product Marketing Manager, you will serve as a senior individual contributor and trusted strategic partner to Product, Marketing, and Sales leadership. You will own portfolio-level go-to-market strategy, define category-level positioning, and lead complex cross-functional initiatives from strategy through execution. Operating with high autonomy, you will shape how the market sees Planet DDS, drive feature adoption and customer retention to deliver measurable business outcomes.

Key Responsibilities

• Product Launch Strategy: Define and own launch strategy across a product portfolio or major product area—including positioning, competitive strategy, launch planning, and messaging—with direct influence on revenue and adoption outcomes.
• Positioning & Messaging: Develop authoritative positioning and messaging frameworks that differentiate Planet DDS in the market and resonate with DSO executives, practice administrators, and clinical leaders across all channels.
• Collateral & Content Creation: Own drafting and producti