Performance Marketing Manager

Performance Marketing Manager

---------------------------------

San Francisco, CA · On-site · Full-time

Compensation

$140K-$160K + equity

### About the Company

Our client is an early-stage, venture-backed applied AI company building a consumer education product: a voice-based AI tutor designed to personalize learning for each student, with an emphasis on memory, personality, and genuine care. The team is small, fast-moving, and building with real early traction, backed by top-tier investors and operators from several leading technology companies.

Founded 2025 · ~8 people · Industry: AI, Consumer, Edtech

### The Role

Our client is looking for their first dedicated performance marketer to own the entire top-of-funnel growth engine, from the first ad a prospective customer sees to the moment they convert. You would be the sole marketing function at a small AI startup, owning paid acquisition end to end with full budget ownership and measurable CAC targets.

What you'll be doing

• Own performance marketing end to end: creative strategy, campaign structure, budgets, attribution, and CAC optimization across Meta, Google Search, Reddit, X, and emerging channels.
• Build and run a short-form video content engine, producing it yourself, directing creators, or growing a creator pipeline.
• Audit and refresh paid strategy with a rigorous, data-driven testing cadence: what to launch, what to kill, and why.
• Partner with engineering to ship and iterate landing pages and funnel experiments.
• Turn customer feedback into sharper positioning and higher-converting creative.
• Manage influencer and UGC pipelines to scale creative volume.

Tech stack

Meta Ads Manager, Google Ads, Reddit Ads, X Ads, Google Analytics, Conversion APIs, pixel tracking, attribution tools, landing page CRO, short-form video, TikTok, YouTube

### Requirements

* 2-5 years in performance marketing or paid acquisition at consumer