Paid Media Specialist

HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent analytical skills, and can take the ball and run with it, you will be highly valued and rewarded at HigherVisibility.

*Position Overview*

The Paid Media Specialist is responsible for the day-to-day execution, monitoring, and optimization of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role focuses on implementing proven strategies, ensuring accurate campaign builds, and maintaining consistent performance across Google Ads and Meta Ads. The ideal candidate is highly organized, detail-oriented, and capable of managing multiple accounts efficiently within a fast-paced agency environment.

*Primary Responsibilities*

Campaign Execution & Optimization (70%)

The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. Furthermore, they strictly adhere to compliance guidelines, ensuring all ad copy and creative materials are sourced directly from the client's official website.

Reporting & Analysis (20%)

This role involves generating accurate and timely performance reports for assigned clients using internal tools. The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. They also ensure conversion tracking and pixels are functioning corr