Paid Media Specialist

We are seeking a hands-on, analytically minded Digital Specialist to join the Hedges & Company team, who can own paid media campaigns end to end; developing strategy, building and launching campaigns, managing budgets, and turning performance data into recommendations that move client businesses forward.

This is not a “button pusher” role. Our Digital Specialist are strategic practitioners, responsible for the performance of the campaigns they manage, advising clients and internal teams on paid media strategy, and serving as the connection between campaign execution, measurable results, and client business goals.

The ideal Paid Media Specialist is

• Hands-on in platform, deeply comfortable building, managing, and optimizing campaigns across Google, Microsoft, and Meta (Facebook and Instagram).
• Analytical, able to read performance data (Google Analytics / GA4), find the story in it, and act on what it says.
• Strategic, connecting channel tactics to a client’s business goals rather than optimizing in a vacuum.
• A strong communicator, confident articulating results, recommendations, and trade-offs to clients and internal teams.
• Accountable and organized, managing multiple accounts, budgets, and deadlines without losing the details.
• Curious, actively testing new tactics, platforms, and technologies, and recommending what’s worth adopting.
• Collaborative, generous with knowledge and willing to coach less experienced team members.

Key Responsibilities

Campaign Strategy & Planning

• Develop paid media strategy and campaign plans across channels such as Google, Microsoft, and Meta (Facebook and Instagram).
• Conduct keyword, audience, and competitive market research to inform campaign structure and targeting.
• Forecast budgets and pace spend to plan throughout each campaign flight.
• Develop and maintain media plans and other strategic documents and client deliverables.

Campaign Buildout & Optimization

* Own campaign buildout