Marketing Strategist – Real Estate

Real Estate Marketing | Remote (US-based) | Part-Time to Start, Scaling to Full-Time

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About the Role

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StratifyIQ

is hiring on behalf of one of our clients, a fast-growing residential real estate team seeking a strategic marketing professional to lead campaign planning and execution across its marketing initiatives. While the initial focus will be on supporting the client's growing new construction portfolio, the role is designed with broader responsibilities and long-term growth in mind as the business continues to expand.

The client already has an established creative team—including designers, videographers, a video editor, and virtual assistants—producing high-quality marketing assets. This position is focused on developing the strategy behind those assets, ensuring every campaign has a clear objective, defined audience, and measurable results.

This is an opportunity to build scalable marketing systems, oversee multi-channel campaigns, and contribute to the long-term growth of the client's marketing operations.

What You'll Do

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• Develop and execute multi-channel marketing strategies for real estate campaigns, with an initial emphasis on new construction communities.
• Segment audiences into targeted buyer personas and build tailored campaign strategies for each.
• Design complete lead-generation funnels, connecting ads, postcards, videos, QR codes, landing pages, and automated email/SMS workflows.
• Build and manage campaigns within GoHighLevel, including workflow automation, landing pages, and lead nurturing sequences.
• Coordinate and assign work across the existing creative team (designers, videographers, editors, and VAs), ensuring every asset aligns with campaign objectives.
• Manage pay-per-click (PPC) strategy, budgets, and performance, optimizing campaigns based on lead