Marketing Manager

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our comprehensive marketing initiatives and elevate our brand presence across multiple channels. In this pivotal role, you will craft innovative marketing strategies, oversee digital campaigns, and analyze performance metrics to ensure maximum engagement and ROI. Your expertise will help us connect with our target audiences effectively, drive growth, and strengthen our market position. This is an exciting opportunity for a motivated professional passionate about shaping impactful marketing experiences in a fast-paced environment.

Responsibilities

• Develop and execute integrated B2B, D2D, door hanger & virtual phone marketing strategies that align with company goals, including digital advertising, content marketing, and social media campaigns
• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to optimize reach and conversions
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic
• Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for SEO
• Implement & manage current marketing automation tools to streamline email marketing campaigns, lead nurturing, and customer engagement efforts
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign performance and identify opportunities for improvement
• Collaborate with graphic designers to create compelling visual content using Adobe Creative Suite tools like Photoshop and Illustrator for digital ads, social media posts, and website assets
• Conduct A/B testing on landing pages and ad creatives to enhance conversion optimization strategies
• Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, ensuring targeted outreach a