Marketing Manager – Brand & Retail Marketing

Position Summary

Beauty 21 Cosmetics is seeking an experienced Brand Marketing Manager with a strong background in the beauty or cosmetics industry to lead the planning and execution of integrated marketing initiatives across retail, digital, social, trade marketing, and product launches.

This role is ideal for someone who understands how to bring products to market through a true 360° Go-to-Market (GTM) approach—from product positioning and creative development through retailer execution, influencer support, merchandising, launch campaigns, education, events, and post-launch analysis.

The ideal candidate has successfully worked with national beauty retailers such as Ulta Beauty, CVS, Walmart, Target, Walgreens, or international distribution partners and understands the unique requirements of retailer marketing, merchandising, promotional calendars, PDP content, and omnichannel execution.

This individual will collaborate cross-functionally with Product Development, Creative, Sales, Social Media, Digital, International Sales, Operations, and external partners to ensure every product launch is executed with excellence while maintaining brand consistency across every consumer touchpoint.

Key Responsibilities

Brand Marketing & Go-to-Market Strategy

· Lead the planning and execution of integrated 360° marketing campaigns supporting new product launches, seasonal collections, retailer exclusives, and evergreen programs.

· Develop comprehensive Go-to-Market strategies that include product positioning, messaging, creative asset development, retail merchandising, retailer marketing support, social media, influencer marketing, PR, digital content, education, and events.

· Ensure every campaign delivers consistent consumer experience across all channels.

· Additional duties and responsibilities as assigned.

Retail & Trade Marketing

· Partner with Sales to support major retail accounts and retailer-specific marketing initiatives