Marketing Coordinator

Full job description

Position Overview

As a Marketing Coordinator, you will support the execution of marketing campaigns, event promotions, and operational projects that help drive attendance, engagement, and exhibitor success for WPA events. This role is best suited for a highly organized, detail-oriented professional who is comfortable working in Pardot, Salesforce, project management, websites, and data platforms to keep campaigns, timelines, and audience information accurate and on track. While this position may support social media and content needs as part of broader campaign execution, it is not a social media- or content creator-focused role.

Responsibilities

1. Collaborate with internal teams, agency partners, partnering associations, and external teams to align priorities and support event marketing execution.

2. Execute marketing plans for each event, including digital marketing, email campaigns, social media, and traditional advertising.

3. Manage and update websites, landing pages, and registration portals.

4. Use Form Assembly to support form creation, updates, data collection workflows, and campaign operations.

5. Build reports and pull targeted lists within Pardot to support campaign execution, audience segmentation, performance tracking, and stakeholder updates.

6. Monitor and analyze the effectiveness of marketing campaigns, providing insights and recommendations for optimization.

7. Assist in the creation of marketing collateral, including brochures, flyers, and promotional videos.

8. Support the team in on-site event marketing and promotion as needed.

Required Skills

· Bachelor's degree in Marketing, Communications, or a related field.

· Ability to work efficiently and within an organized manner.

· Ability to maintain a strong sense of focus and confidence under tight deadlines and varying workloads.

· Ability to work both independently and collaboratively in a fast-paced environment.