Marketing Communications Manager

Title

Marketing Brand and Communications Manager

Reporting to

Director of Marketing (AES)

Location

San Jose, Salt Lake or Remote

PRIMARY FUNCTION

The Brand and Communications Manager is responsible for collaboratively creating and tactically executing the integrated marketing communications strategy for the US Marketing organization in alignment with Lumenis Aesthetic brands. This includes planning for and executing integrated marketing tactics - both traditional and digital, both paid and earned - to help ensure audience engagement, lead generation and ROI. This job is fast-paced and exciting and is perfect for someone who likes to be part of a high performing, visible team dedicated to great work and our company's cultural journey. The candidate will need exceptional people skills to closely partner with multiple internal and external resources to maximize efficiencies and effectiveness. This position reports directly to the Director of Marketing (AES).

ESSENTIAL DUTIES & RESPONSIBILITIES

Develop and implement creative, effective tactics that differentiate Lumenis brands from the competition and align with the overarching marketing communications strategy; plans will include:

• Generate compelling, engaging content to support content-driven integrated strategy.
• Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Strategizing and implementing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics.
• Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility.
• Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, trade