Marketing Associate (Private Label)

POSITION: Marketing Associate

COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $70,000 - $90,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

Reports To: Portfolio Sales & Marketing Manager, III

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#### Summary

The Marketing Associate is a hands-on technical expert and systemic creative, responsible for driving quality lead generation and ensuring every community has a vibrant, high-performing social and digital presence. By optimizing the digital funnel, designs, and campaigns, you will ensure every prospect touchpoint contributes to high-quality leads that support the portfolio's occupancy goals

#### Responsibilities

#### Digital Strategy & Portfolio Optimization

• Serve as the primary digital performance strategist for the assigned portfolio, ensuring campaigns, spend, and optimizations directly support leasing and occupancy goals.
• Gather digital marketing recommendations, spend options, and digital channel proposals from Agency Fifty3, ILS partners, and additional marketing vendors.
• Analyze community-specific data (historical leads, GA4 data, market velocity, current occupancy, seasonality) to determine the ideal digital marketing mix per property.
• Present digital strategy recommendations, expected impact, and budget allocation guidance to Portfolio Sales & Marketing Managers and Portfolio Managers.
• Continuously monitor monthly performance reports to identify trends, assess ROI, validate lead quality, and recommend optimizations.
• Prioritize high-impact digital actions across the portfolio by understanding community goals, risk levels, and marketing constraints.

#### Website & Online Presence Management