Marketing Associate Director, MYFEMBREE

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com

Job Overview

This position reports to the Executive Director, Marketing for MYFEMBREE and is part of SMPA’s Commercial organization. This role will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of MYFEMBREE, for patients living with the pain associated with EM and Heavy Menstrual Bleeding associated with UF. This role will also help develop the brand campaign to cover both Consumer and HCP.

Essential Functions Required for Job

• Plan and develop patient/consumer content and media, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
• Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.)
• Partner with Omnichannel Marketing to align and orchestrate HCP omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem
• Maintain deep understanding of patient insights, journey, and segmentation str