Director of Marketing - Demand Generation & GTM

Director of Marketing (Demand Generation & GTM)

Hybrid role in the Dallas, TX area.

About Aloha Practice Management

Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions built specifically for ABA and healthcare organizations. Our mission is simple: help providers spend less time on operations and more time delivering exceptional care.

Today, hundreds of organizations trust Aloha to manage scheduling, billing, authorizations, reporting, and business operations. As we continue to grow, we are investing heavily in product innovation, go-to-market execution, and customer experience.

We are looking for a strategic and execution-oriented Director of Marketing to help lead our next phase of growth.

Position Overview

The Director of Marketing will own Aloha’s overall marketing strategy and be responsible for building predictable pipeline generation, strengthening brand positioning, and driving revenue growth.

This is not a traditional hands-on content or social media role.

You will own the strategy, prioritization, performance, and execution framework while leveraging internal stakeholders, external vendors, and offshore resources to scale efficiently.

This role works closely with executive leadership, product, sales, customer success, and recruiting.

What You'll Own

Go-To-Market Strategy

• Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals.
• Create quarterly and annual marketing plans tied to measurable business outcomes.
• Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing.

Demand Generation & Pipeline Growth

• Own marketing-generated pipeline and influence revenue outcomes.
• Develop integrated campaigns across paid, organic, events, email, content, and partner channels.
• Improve website conversion rates and lead-to-demo performance.
• Establish attri