Marketing & Digital Communication Manager (Hybrid)

How to Apply

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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter must include examples of how your past work experience is applicable to this position.

Please also include a writing sample of 500-1,000 words that demonstrates your competency with news/public relations writing. Examples of relevant writing include news stories, press releases and content marketing blog posts.

Job Summary

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Reporting to the Director of the Office of Marketing and Communications, the Marketing & Digital Communication Manager will play a pivotal leadership role in developing a strategic approach to communication and marketing for the university's constituency groups and target audiences. Using a comprehensive, dynamic approach, the successful candidate will enhance awareness and shape positive perceptions of UM-Flint to external and internal audiences to increase new student enrollment and current student retention rates. The content produced will be stewarded in collaboration with the director and assistant director. It will include compelling branded content for a variety of communications channels, including digital, print, video, and social media.

Responsibilities

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• Direct oversight of the university news outlet, including posting of all stories published to the site and associated dispersal of weekly recap emails to media outlets.
• Regularly writes news stories for the university news outlet.
• Serves as MAC liaison to colleges and schools communication specialists, providing editorial and copyediting direction. Provides onboarding and direction to newly hired communication specialists regarding MAC operations.
• Serves as MAC liaison to the CRM Technical Advisory Group.
• Serves as primary coordinator for AODC marketing and communications, including storytelling, web updates, and coordination of paid media betw