Greater Metropolitan Association of REALTORS
Marketing and Communications Manager
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Job Description
Job Summary
Recognized as the second largest local Real Estate Association in the state of Michigan and ranking top 50 in the country, the Greater Metropolitan Association of REALTORS® (GMAR) provides its members premier benefits and opportunities throughout the real estate industry and advocates on behalf of property owners with legislators.
We are looking for a dynamic Marketing & Communications Manager to join our team! The Marketing & Communications Manager creates, implements, and oversees the organization’s advertising, communications, and marketing activities. Responsible for developing effective messaging and communication strategies, the Marketing & Communications Manager will work with all forms of media, including press releases, digital campaigns, print materials, social media, audio, video, and more.
This is a hybrid position, Monday – Friday, with two remote days and three in-office days that may be split between our Southfield and Ann Arbor offices. Office hours are 8:30a-5p M-Th and 8:30a-4p on Friday. As Marketing & Communications Manager, you may need to work beyond these office hours to assist with local events. We offer full benefits, including Medical, Dental, Vision, STD, LTD, Life Insurance, and 401k.
Responsibilities
- Manage and implement the organization’s advertising and promotional activities
- Analyze target market information to identify and recommend effective marketing and communication strategies that build member loyalty, brand awareness, and member satisfaction
- Create, schedule, post, and manage engaging social media content across GMAR’s digital platforms to strengthen member engagement
- Collaborate and manage an online graphic design subscription service to develop and manage creative assets (Penji), ensuring marketing materials are on-brand, timely, and aligned with campaign goals
- Forecast, draft, implement and oversee the department’s operating budget
- Serve as Editor/Publisher, gathering, w
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