Marketing Agency Sales Manager

Marketing Agency Sales Manager

Role Overview

This role is vital for driving revenue growth by acquiring new clients and expanding existing accounts within a dynamic digital marketing agency. The Sales Manager develops and executes sales strategies, manages the full sales cycle, builds robust client relationships, and ensures client satisfaction through effective collaboration with internal delivery teams. This position requires a strong understanding of digital marketing principles and the ability to articulate value propositions to diverse businesses.

Responsibilities

• Develop and execute strategic sales plans to achieve revenue targets for digital marketing services.
• Identify and cultivate new business opportunities through prospecting, networking, and lead generation.
• Manage the end-to-end sales cycle, from initial outreach and needs assessment to proposal development, presentation, negotiation, and closing.
• Build and maintain strong, long-lasting client relationships, acting as a trusted advisor and partner.
• Collaborate closely with internal marketing and delivery teams to ensure seamless client onboarding and successful campaign execution.
• Proactively identify opportunities for upselling and cross-selling additional digital marketing services to existing clients.
• Conduct thorough market research and competitor analysis to inform sales strategies.
• Prepare and deliver compelling sales presentations, proposals, and reports to prospective and existing clients.
• Utilize CRM software to manage the sales pipeline, track progress, and forecast sales.
• Stay abreast of digital marketing industry trends, technologies, and best practices to effectively position agency services.

Required Qualifications

• Minimum of 2 years of progressive experience in sales, business development, or account management roles, preferably within a digital marketing agency or related industry.
• Demonstrable track record of meeting or exceeding sales targets.
• Strong understanding of digital marketing principles, channels (e.g., SEO, SEM, social media, content marketing), and their business impact.
• Exceptional verbal communication, written communication, presentation, and negotiation skills.
• Ability to strategically analyze client needs, propose tailored solutions, and articulate value propositions clearly.
• Proven ability to manage a sales pipeline, prioritize opportunities, and thrive in a fast-paced environment.
• Proficiency in using CRM software and sales tools.

Preferred Qualifications

• Direct experience selling digital marketing services or solutions.
• Professional certifications in relevant digital marketing areas (e.g., Google Ads, Google Analytics).
• Familiarity with various project management software.

Benefits

• Opportunities for professional development and continuous learning.
• Potential for flexible work arrangements.
• Collaborative and supportive work environment.
• Access to cutting-edge marketing tools and technologies.