Manager, SEO & Digital Growth

Company Overview

French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. Whether for celebration, connection, or simply delight, our flowers do more than decorate—they elevate and transform moments.

With thriving corporate boutiques in Los Angeles and a rapidly expanding franchise network nationwide, French Florist is on a mission to create a more loving and compassionate world through flowers. As purveyors of beauty and connection, we don’t just deliver arrangements—we deliver emotion, meaning, and magic.

Role Summary

The Manager, SEO & Digital Growth will own French Florist’s organic digital growth across traditional search, generative search, local discovery, and the website experience. This hands-on role will help ensure customers can easily discover French Florist across organic search and emerging AI-powered search experiences, find relevant local store information, and move seamlessly from discovery to purchase.

This hands-on role connects GEO, SEO, local search, content, UX, CRO, and analytics to create a cohesive digital growth engine across French Florist’s multi-location business. The Manager will oversee local search across the company’s locations, using customer feedback and performance data to identify opportunities to improve the digital experience and brand presence. They will partner closely with Marketing, Development/Technology, and franchise owners to turn insights into measurable improvements in discovery, engagement, conversion, and revenue.

As an individual contributor, this person will be both strategic and hands-on, building the roadmap, identifying opportunities, executing key initiatives, developing scalable processes, and coordinating specialized resources when additional production or technical support is ne