Director, Omnichannel Marketing

Director, Omnichannel Marketing

===================================

Role Overview

-----------------

Inogen

is seeking a strategic and data-driven Director, Omnichannel Marketing to lead global omnichannel marketing strategy across healthcare providers, patients, caregivers, and commercial partner audiences. Reporting to the Senior Director of Downstream Marketing, this leader will build and scale Inogen’s omnichannel capability across paid media, direct-response television (DRTV), digital, website experience, email, social, SEO, analytics, AI-enabled workflows, and emerging channels.

Remote-First Leadership Role

— This is a fully remote position open to candidates across the U.S. Leading a distributed team, you’ll enjoy the flexibility of remote work with occasional travel for internal leadership meetings, team planning, and cross-functional collaboration.

Why Join Inogen?

--------------------

Inogen is the market leader in portable oxygen therapy and is entering an exciting new chapter as the company expands its portfolio and positions itself to become a global leader in respiratory therapy. This is an opportunity to join an established healthcare company during a period of business transformation and help build a modern, performance-driven marketing organization.

Key Responsibilities

------------------------

### Omnichannel Strategy & Leadership

• Define and lead global omnichannel marketing strategy across priority audiences and markets.
• Develop integrated channel strategies aligned with audience priorities, portfolio strategy, commercial goals, and approved messaging.
• Establish the operating model, measurement framework, planning cadence, and optimization discipline for omnichannel marketing.
• Identify opportunities to leverage AI, automation, and emerging marketing technologies to improve engagement, efficiency, and performance.
• Partner across internal MarComm (for messaging and branding), Product M