Local Memberships Marketing Coordinator (Part-time Temporary)

1 big thing

Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are looking for a part-time, temporary Local Memberships Marketing Coordinator to run and help scale member giveaways across our Local markets.

Why it matters

Giveaways have proven to be a strong acquisition and engagement tactic. Five recent campaigns generated an overall 4x positive ROI across every market tested. We now want to test whether this can become a repeatable growth program across all Axios Local markets.

The opportunity is significant, but execution is highly manual. This individual will own the day-to-day coordination and execution of the program so the Membership team can increase campaign volume, test performance across markets, and determine whether giveaways should become a standing acquisition channel.

Go deeper

In this role you will manage Local member giveaways end to end, including:

• Build and maintain the giveaway calendar across Local markets, targeting roughly four campaigns per week.
• Coordinate with local journalists to identify restaurants, businesses and institutions that make each giveaway feel authentically local.
• Draft campaign copy, including member announcements, acquisition emails and last-chance messaging.
• Draft newsletter callouts for local editors and newsletter writers.
• Coordinate campaign setup and launch across internal teams and tools.
• Pull eligible member lists, randomly select winners and manage winner outreach.
• Purchase and digitally deliver gift cards.
• Track results by campaign, including members acquired, revenue generated and prize cost.
• Maintain a simple performance tracker and surface patterns in what is working.
• Help improve the underlying process by documenting repeatable workflows, templates and opportunities to reduce manual work.

Skills

* Strong project management and organizational skills; you can manage multipl