Lifecycle Marketing Manager

About the Company

ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

About the Role

ArcSite’s product-led growth motion drives roughly half of company revenue and is our largest source of qualified leads. As Lifecycle Marketing Manager, you’ll build and manage the programs that turn new users and leads into engaged customers and, over time, help drive retention and expansion.

Your primary focus will be building scalable, evergreen lifecycle programs that generate new-logo revenue across ArcSite’s self-serve (PLG) and sales-assisted (SLG) funnels. You’ll own lifecycle campaigns and journeys that move users through key stages of the customer journey, while partnering closely with Product, Sales, Customer Success, and Marketing to support activation, retention, churn reduction, and expansion.

This is a great opportunity for a marketer who understands lifecycle and PLG fundamentals, is highly curious and data-driven, and wants to grow into broader ownership of revenue-generating lifecycle programs.

Key Responsibilities

• Own lifecycle programs: Build and manage evergreen lifecycle journeys across onboarding, engagement, re-engagement, and conversion for both self-serve and sales-assisted audiences.
• Drive