Director, Solution Marketing

Overview

------------

Director, Solution Marketing

================================

Location

Remote, US Work Arrangement: Remote What It's Like to Work Here -------------------------------

At Hyland, we believe that great technology deserves an equally great story — and our Solution Marketing team is responsible for telling it. As Director, Solution Marketing, you'll lead industry-aligned marketing teams that bring Hyland's capabilities to life across healthcare, insurance, banking, higher education, and government. This is a role for a strategic, people-first leader who thrives at the intersection of market insight, compelling messaging, and cross-functional collaboration. Your Role Responsibilities — Here's What You'll Do ------------------------------------------------------

• Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging across multiple industry verticals.
• Translate Hyland's capabilities into industry-specific business value and outcomes that resonate with target buyers and decision-makers.
• Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.
• Identify industry trends, customer needs, and competitive insights to continuously inform and sharpen strategy and positioning.
• Build, lead, and develop a high-performing team of solution marketers, fostering a culture of accountability, collaboration, and continuous improvement.

Role Essentials — What You'll Need to Bring

-----------------------------------------------

• 10+ years of experience in B2B product or solution marketing, including direct team leadership.
• Experience in industry marketing within one or more of Hyland's target industries (e.g.,