Lead Analyst, Insights & Paid Media

What You'll Do: We are seeking a Laad Analyst, Insights & Paid Media to help build, manage, and scale the measurement and insight capabilities that power our paid media investment. This role owns performance analysis across paid channels and turns spend and campaign data into clear, actionable insight that improves customer acquisition, conversion, efficiency, and return on investment.

This role spans both channel-level performance, including paid search, paid social, and display optimization and spend efficiency, and full-funnel media analysis, including media mix, attribution, and incrementality. The person in this role will ensure paid media decisions are grounded in trustworthy data and will translate that data into recommendations that improve how and where we invest.

This person will also help advance the AI transformation of the marketing group by identifying and operationalizing AI-enabled use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated insight generation.

The ideal candidate combines strong analytical rigor, performance-marketing fluency, and hands-on execution skills. They bring a test-and-learn mindset, technical fluency with media platforms and analytics tooling, and curiosity about how AI can make media investment smarter and more efficient. They are not only an analyst; they are a partner who helps the marketing organization invest faster, learn smarter, and scale what works.

#LI-Remote What Your Responsibilities Will Be: Paid Media Performance and Optimization* Own reporting and analysis across paid channels, including paid search, paid social, display, video, and programmatic, providing a holistic view of how channels perform in tandem. * Analyze performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, and pacing to diagnose root causes of trends and identify optimization opportunities. * Provide optimization recommendations and actionable insights to channel