DIRECTOR OF PERFORMANCE MARKETING

DIRECTOR OF PERFORMANCE MARKETING

Marketing | Marketing Leadership | Remote

Department: Marketing

Reports To: Vice President of Marketing & Strategic Partnerships

FLSA Status: Exempt

Employment Type: Full-Time | W-2 Employee

Location: Remote

Compensation: $120,000 – $165,000 / Year, DOE

ABOUT THE ROLE

Xterra Health is a mission-driven organization that empowers veterans through transparent access to the care, benefits, and support they've earned. Every dollar spent on paid media exists to get in front of a veteran who needs help navigating the VA disability claims process, so this role matters.

The Director of Performance Marketing owns paid acquisition end to end: strategy, budget, channel mix, and performance, turning marketing spend into qualified leads and, ultimately, veterans served. This is a builder's role. There's an existing base of paid activity, but the strategy, structure, and team needed to scale it responsibly still need to be built. You'll report to the VP of Marketing & Strategic Partnerships and coordinate closely with the Director of Marketing Operations and DTC Ecommerce Manager.

If you think in cost per qualified lead and lifetime value, and can defend every dollar of a media budget in front of executive leadership, we want to hear from you.

KEY RESPONSIBILITIES

• Own paid media strategy across search, social, and other channels; set and manage the budget, forecasting and reforecasting as performance data comes in
• Build and run testing roadmaps across creative, audience, and offer; reallocate spend based on performance, not habit
• Own conversion rate optimization across landing pages, including Unbounce build and testing, and supervise the team member currently handling CRO
• Own paid media measurement and channel-level reporting; partner with BI and Marketing Ops so leadership has an accurate read on cost per lead, cost per acquisition, ROAS, and revenue by source
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