Associate Director, Paid Media

We are looking for an experienced Associate Director, Paid Media to help build P10’s media capabilities and deliver thoughtful, effective strategies for our clients. This is a hands-on leadership role. You will develop integrated media strategies, guide audience and investment decisions, and personally plan, launch, buy, optimize, and troubleshoot campaigns. You should be equally comfortable presenting recommendations to senior client stakeholders and working directly in a DSP or other media platform. You'll report to the Head of Analytics.

The ideal candidate has deep paid media expertise, a strong understanding of healthcare marketing, and particular strength in programmatic media. You will also help expand P10’s capabilities across endemic, EHR, point-of-care, and emerging channels.

This role is open to fully remote candidates in the United States. Travel will be required up to 5%.

### Responsibilities

### Media Strategy and Planning

• Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.
• Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team.
• Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives.
• Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning.

### Activation and Optimization

• Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.
• Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators.
• Lead optimization decisions across audiences, channels, partner