Senior Revenue Marketing Manager, Customer

What You'll Do:

Avalara is looking for a Senior Revenue Marketing Manager to own the post-sale marketing motion. This motion spans across our Mid-Market, SMB, and Emerging customer segments. These businesses have up to $500M in annual revenue, building compliance on the ERP and e-commerce platforms. We build our partner ecosystem around these platforms. This is a brand new opportunity and involves building the post-sale customer marketing motion from the ground up. This requires translating product usage data, account health, and whitespace signals into a disciplined strategy. The goal of this strategy is to drive cross-sell and upsell revenue across a high-volume customer base. Expanding within this customer segment is a top company priority in H2 and beyond — with revenue opportunity tied directly to the success of this motion.

This is a US-based, remote role reporting to the Senior Director, Revenue Marketing.

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What Your Responsibilities Will Be: * You will build the customer marketing strategy and campaign architecture for MM/SMB/EMG from scratch. You will define how the team identifies whitespace, prioritizes expansion opportunity, and sequences the right plays across a high-volume customer base. * You will identify the customer inflection points where cross-sell and upsell opportunity is highest. These points include ERP upgrades, new regulatory mandates, product adoption gaps, rapid business growth, and contract milestones. You will translate those signals into prioritized action plans and targeted campaigns. * You will analyze existing customer touchpoints across the lifecycle, including emails, in-product moments, events, and partner interactions. This analysis will identify underutilized engagement opportunities, which you can then turn into actionable cross-sell and upsell plays. * You will partner with Product Marketing to ensure campaign messaging connects each Avalara product's capabilities to the outcomes cus