Integrated Marketing & Market Development (Contractor)

Project Overview

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.

This role orchestrates the entire market development strategy including integrated campaigns, executive thought leadership, website strategy, public relations, conferences, partner marketing and community engagement. They ensure every interaction with customers, partners and developers feels intentional and highly personalized.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

Scope of Services

Marketing Strategy

• Develop and execute the integrated marketing strategy for Innovation Labs
• Build annual and quarterly marketing plans aligned to commercial priorities
• Manage marketing budget, agency relationships and campaign planning

Market Development

• Own the Innovation Labs website and digital experience
• Partner with PR to execute announcements, media strategy and analyst engagement
• Build executive thought leadership programs and speaking strategies
• Develop conference strategy, speaker submissions and event execution
• Launch and manage the Stewardship Council program

Campaigns & Personalization

• Create integrated campaigns across customers, partners and developers
• Develop highly personalized executive engagement programs using AI
• Coordinate marketing initiatives with Commercial Operations and Business Development
• Measure campaign performance and optimize marketing effectiveness

Cross-Functional Leadership

* Align Product Marketing, Developer Relations, Commercial Operations and Corporate Marketing around one integrated go-to-market motion

First 12 Months: What Success Looks Like

* Develope