Influencer & Social Media Manager

Overview

The Social Media & Influencer Manager is responsible for developing, executing, and optimizing both influencer marketing and organic social media strategies to grow our clients’ brands and online presence—especially within the travel and tourism industry. This role combines hands-on management of social channels, content creation, and influencer partnerships. You’ll work closely with our production, creative, and account teams to deliver campaigns that drive engagement, awareness, and measurable results for both clients and Forge Apollo’s own brand. You will also communicate directly with clients to manage feedback and urgent requests.

Duties

• Develop and manage influencer marketing programs from strategy to execution
• Identify, vet, and build relationships with influencers and content creators
• Oversee campaign negotiation, contracts, and deliverables
• Develop, implement, and manage comprehensive social media strategies for clients and Forge Apollo’s own channels
• Craft content plans, posting schedules, and ideas for visual content
• Conduct competitor analysis and present strategy recommendations
• Plan, create, and schedule engaging content (text, images, video, interactive media) tailored to each platform and audience
• Collaborate with graphic designers, video editors, and other team members to ensure high-quality, on-brand content
• Help create content directly as needed
• Monitor and engage with communities across platforms; respond to comments, messages, and mentions promptly
• Maintain a positive and professional brand image
• Use analytics tools to track, measure, and report on the effectiveness of influencer and social media campaigns
• Provide regular performance reports with insights and recommendations
• Present strategies and campaign analysis to clients in collaborative settings
• Stay up-to-date on social media and influencer marketing trends, algorithm changes, and best practices
• Implement emerging trends to