HWY1 - Marketing and Outreach Specialist

Position Overview

HWY1 Baja Bowls & Burritos brings fresh-made Baja-style bowls and burritos to Monroe Street — and we're on a mission to become Madison’s go-to spot for real, fresh food. We just wrapped year one, and now we want to make some noise. We're looking for a creative, self-starting person who lives on social media, loves dreaming up scrappy marketing ideas, and wants to see their ideas actually happen — fast. This isn't a "wait for instructions" job. You'll run our social content, pitch us on local PR angles, help plan mail-marketing drops, hunt down the right local influencers to partner with, and cook up guerrilla marketing stunts (think: campus flyer takeovers, surprise sampling pop-ups, anything fun and a little unexpected) that get people talking about HWY1. If you've got big ideas and the drive to run with them with minimal hand-holding, we want to hear from you.

Instead of a formal cover letter, feel free to send us your best marketing idea for HWY1 in a paragraph

Work Arrangement

In-person, Remote, or Hybrid

Hybrid — content creation and planning can happen remotely, but the fun guerrilla stuff, events, and influencer meetups happen in person, around the restaurant and campus. Regular check-ins with Operations Lead and VP of Business Development happen in person and virtually.

Qualifications

• Education: Currently enrolled undergraduate student; marketing, communications, business, or related field preferred (not required — we care more about creativity than a specific major)
• Skills: A natural at social media (Instagram/TikTok/Facebook); strong writer; full of ideas and not afraid to pitch the weird ones; comfortable working independently and making things happen without needing to be told exactly how.
• Experience: No professional marketing experience required, but prior marketing coursework is a plus — we're more interested in your personal social presence, campus involvement, side