Head of Growth Marketing

Job Summary

The Head of Growth Marketing leads Blossom's marketing function end to end, working AI-natively and building and managing a team. This role is centered on growth, with marketing as a supporting function. The core responsibility is to build a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the country, then expanding into adjacent businesses across Blossom's market — pursuing both net-new prospects and expansion within our existing customer base, spanning B2B (B2FI) sales to institutions and B2B2C outreach to the member-facing products those institutions offer their own customers. The Head of Growth Marketing owns the full digital marketing and revenue-operations stack — social, rev ops, SEO, GEO, content, paid, email, events, website, and analytics — executing directly and through the team. It requires fluency in AI marketing tools and agentic workflows, along with a strong understanding of how to optimize visibility across both traditional search engines and AI platforms (ChatGPT, Perplexity, Claude, Gemini). The role is evaluated on how effectively the team's campaigns and events generate leads and move pipeline forward, with day-to-day responsibilities including setting team priorities and reviewing output, creating content, building workflows, shipping campaigns, and iterating against pipeline outcomes — all delivered to a high standard of excellence, polished and publish-ready.

Supervisory Responsibilities

• Directly manage a team by setting priorities and workload, and providing day-to-day guidance and oversight.
• Lead recruitment, onboarding, performance management, and ongoing development of marketing team members as the function grows.
• Manage relationships with freelance writers, designers, or agencies as needed.

Duties/ Responsibilities

Team & Marketing Leadership

* Lead the marketing team, setting strategy and priorities, reviewing output, and