Demand Generation & Marketing Operations Manager

Funnel Leasing Inc., is hiring for a Demand Generation & Marketing Operations Manager that can 'work from anywhere' in the U.S. The Demand Generation & Marketing Operations Manager will be responsible for turning Funnel's existing enterprise penetration, product market fit, and brand awareness into a repeatable pipeline engine across its small, well-defined market of roughly 1,800 target accounts — segmenting the known universe, understanding customers and personas, building the campaigns and cadences that reactivate warm accounts and nurture net-new ones, and running ABM plays against the highest-value targets. This person will partner closely with an internal resource who owns the technical build of Funnel's lead/account scoring and attribution systems to bring the demand-gen strategy and channel expertise that makes those systems worth having: which signals actually matter, which accounts to prioritize, and what cadence and message reactivates a dormant account or nurtures a net-new one.

This role is ideal for a demand generation professional who is comfortable working within a long, multi-stakeholder sales cycle, understands the importance of disciplined, creative use of organic channels in building pipeline, and can turn thought leadership, a strong industry event presence and user conference, a respected content and podcast library, and organic LinkedIn performance into structured campaigns and cadences. The ideal candidate should be able to use HubSpot and Salesforce daily to execute, segment, and analyze, and translate raw brand and content assets into clear, repeatable demand-gen programs. This is explicitly an organic-first role — paid media is not part of its scope or budget, and success comes from disciplined use of content, events, email, organic social, and outbound cadences rather than media buying. Proving this role can generate new pipeline and regenerate stale pipeline will lead to greater investment in this department