Head of Growth - DTC/eCommerce

Head of Growth - Performance Media Buyer & Creative Strategist (eCommerce)

Full-time · Fully remote · Possible equity upside for strong performance

About us

We are Folqs, a fast-growing D2C supplement brand in the United States focused on colostrum + beef organs.

We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce. This isn't a role for someone who wants to learn how to scale an eCommerce brand. We want someone who has already done it.

Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Folqs to the next level.

What you'll own

• Paid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok Paid
• Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research
• Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives
• Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion
• Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities
• Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction
• Performance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics
• Scaling: Take proven creative and media-buying strategies and turn them into significant increases in profitable spend
• Funnels: Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiency
• AI: Use AI aggre