Global Marketing Campaign Lead - Financial Services and Insurance

EPAM is seeking a Global Marketing Campaign Lead in Financial Services and Insurance to shape, orchestrate and optimize integrated marketing campaigns that translate industry priorities into measurable awareness, account engagement, pipeline and revenue impact.

As part of the Global Campaign Marketing team, you will act as the bridge between go-to-market (GTM) strategy and execution, turning market opportunities, customer insights and business objectives into focused, data-driven campaigns.

This is an individual contributor role with cross-functional leadership responsibility across industry GTM, content, digital, field marketing, partner marketing, sales, marketing operations and Centers of Excellence. The role does not own every tactic directly — they own the campaign strategy, brief, operating model, governance, journey focus, performance framework and cross-functional orchestration needed to deliver scalable, sales-aligned campaigns.

Req.#1054582475

Responsibilities

• Translate financial services and insurance (FSI) business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
• Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent
• Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
• Manage the integrated campaign brief as the central source of truth for campaign execution
• Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email p