Senior Manager, Go-to-Market Marketing - Financial Services

As the Senior Manager, Go-to-Market Marketing – Financial Services, you will define and lead the marketing strategy that supports the growth of EPAM's Financial Services business across our subsectors.

Serving as the strategic marketing partner to the Financial Services business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated, client-centric go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing and Operations to connect what Financial Services clients need, where EPAM can differentiate and how we take those capabilities to market.

Req#: 997827120

Responsibilities

• Define the Financial Services GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Financial Services businesses
• Translate market and client insight into action: Maintain a deep understanding of Financial Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
• Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments
• Partner with Financial Services business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
• Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, suppor