Senior Manager, Go-to-Market Marketing - Consumer Services

As the Senior Manager, Go-to-Market Marketing – Consumer Services, you will define and lead the marketing strategy that supports the growth of EPAM’s Consumer Services business across our subsectors.

Serving as the strategic marketing partner to the Consumer Services business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated, client-centric go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing and Operations to connect what Consumer Services clients need, where EPAM can differentiate and how we take those capabilities to market.

What success looks like

Success in this role means that EPAM has a clear, differentiated and commercially relevant position in the Consumer Services market; our GTM investments are concentrated around the highest-value opportunities; our sellers have compelling industry stories and proof points; our marketing programs create meaningful client engagement and demand; and marketing is demonstrably contributing to pipeline, account expansion and growth.

Ultimately, this role ensures that EPAM goes to market based not simply on what we have to sell, but on what Consumer Services clients need, where the market is moving, and where EPAM has the right to win.

Req #: 1060103967

Responsibilities

• Define the Consumer Services GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Consumer Services businesses
• Translate market and client insight into action: Maintain a deep understanding of Consumer Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities t