Franchise Marketing Lead

Job Family Group: Marketing Group Job Description: The Franchise Marketing Lead will support the growth of the ampm brand across the East of the Rockies footprint by partnering with Sales to acquire new franchisees from the existing bp and Amoco customer base. The role is accountable for translating commercial priorities into disciplined marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity that help identify, educate, and convert qualified prospects. As part of the Mobility & Convenience Americas marketing organisation, the role will work across Hub, brand, CRM, events, agencies, and local market teams to deliver consistent, compliant, and commercially effective franchise acquisition activity aligned with bp standards and growth objectives. What you will deliver Develop acquisition-focused marketing collateral, sales enablement resources, and customer-facing communications that support Sales in positioning the ampm franchise opportunity with existing bp and Amoco customers. Activate a clear and compelling ampm franchise value proposition, articulating the commercial and brand benefits of converting or expanding into the ampm offer. Use market insight, customer intelligence, and Sales input to identify priority opportunities across the East of the Rockies footprint and shape targeted acquisition programs. Develop annual and campaign-specific marketing plans that support franchise acquisition objectives in partnership with Sales, brand, CRM, events, and cross-functional partners. Define the marketing approach for prospect meetings, events, presentations, and follow-up activity, ensuring Sales teams are equipped with consistent messaging and effective tools to advance qualified customers through the acquisition funnel. Coordinate in-person and digital engagement activity for prospective franchisees, ensuring a professional, timely, and commercially focused customer experience. Measure, test, and optimize