Founding Growth Marketer for an AI-powered lifestyle coaching company

About FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across both nutrition and strength, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.

It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).

We're funded and trusted by clients, medical providers and employee benefits platforms.

A founding seat on consumer growth. We're looking for a Founding Growth Marketer to run consumer acquisition with the founder: the paid engine on Meta, the creative that feeds it, the pages it lands on, and the organic channels that lower what we pay for the next member.

You'll work directly with the founder. We set strategy and budget together and I'll be in the account with you early on — but the day-to-day is yours: the testing calendar, the creative briefs, the optimisations, the weekly read on what's working. As you build trust with the numbers, you take more of the call.

This is a founding seat, not a bench role. There's no media buyer above you, no agency between you and the account, and no brand team producing creative for you. We're writing the playbook, and you'll hold the pen on most of it.

Requirements

Run the spend, feed it creative, and compound the organic side.

Paid — mostly Meta

• Run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back.
• Ship creative at volume: brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week.
• Build and test the landing pages and funnel — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half.
• Keep tracking and attribution honest — pixel and CAPI, even