Event Marketing Manager, Americas

### Description

Role Overview

The Marketing Manager, Event Marketing (Americas) is responsible for the day-to-day execution of integrated marketing campaigns that drive delegate registration and engagement across a portfolio of events. This role plays a critical part in delivering against event revenue targets by executing high-quality, data-driven marketing programs across multiple channels.

Reporting to the Senior Marketing Director, this role partners closely with internal teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall event strategy and brand standards.

Job Description

The Marketing Manager supports the execution of delegate marketing campaigns for assigned events, translating strategy into action through coordinated, multi-channel campaign delivery. This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously.

Working across email, digital, content, and partnerships, the Marketing Manager executes and optimizes campaigns using marketing automation and AI tools to improve targeting, personalize messaging, and drive performance.

This role requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deliver engaging, content-driven marketing tied to conference programming.

Success in this role will be defined by the ability to execute campaigns flawlessly, contribute to achieving registration targets, and support a best-in-class event marketing experience.

### Key Responsibilities

Execute Integrated Marketing Campaigns

Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations.

Manage Day-to-Day Campaign Operations

Own the day-to-day execution of marketing p