Email Marketing Coordinator

Duties

* Email Marketing + Assist with execution of email marketing campaigns including overall strategy, best practices, audience segmentation, and testing + Assist with cultivation of constituents for fundraising and volunteer engagement opportunities + Build and send emails in HubSpot including newsletters, fundraising appeals, event promotions, volunteer recruitment, and others + Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by fine-tuning segment lists based on behaviors + Guide staff in utilizing Salesforce to send emails to constituents, including creating templates as needed + Assist with resolution of email-related issues in the internal ticketing platform + Maintain documentation of processes, streamlining to improve efficiencies * SMS Marketing + Develop and manage process to collect SMS (short message service) opt-ins from constituents + Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content + Manage SMS message creation and delivery through HubSpot * Data Analysis + Analyze email metrics to evaluate success to guide staff in the development of action plans for future campaigns that drive improved results + Analyze SMS metrics to evaluate effectiveness and drive strategy * Industry Knowledge and Advancements + Stay current on industry trends related to marketing strategies and innovation; maintain expert status on HubSpot + Recommend new tools to enhance cultivation, engagement, and customization * Other duties and projects as assigned by supervisor to support department and ministry needs

Qualifications

• Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
• Desire to serve in a growing and dynamic Christian service ministry
• 2+ years of experience with email marketing and data analysis
• Knowledge of HubSpot p