Sr Marketing Automation Analyst

### Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

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This role is responsible for driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs. You'll play a key role in helping the marketing team scale by improving how we build, test, and refine automation workflows that support acquisition and engagement goals. This is an opportunity to bring both technical expertise and creative judgment to campaigns that directly impact business outcomes.What You'll Do ------------------

• Build, launch, and maintain automated marketing campaigns across email and lifecycle channels, ensuring accuracy and timely execution
• Manage audience segmentation and targeting logic to improve relevance and engagement across campaigns
• Monitor campaign performance and translate data into clear recommendations for optimization
• Use AI tools to accelerate content development, audience analysis, and campaign testing, while applying editorial judgment to ensure quality and brand fit
• Partner with content, design, and compliance teams to ensure campaigns meet brand standards and regulatory requirements
• Troubleshoot and resolve issues within marketing automation platforms, escalating complex technical issues when needed
• Document and maintain workflows and campaign p