Sr. Demand Generation Specialist (Remote)

RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Demand Generation Specialist.

About RainFocus

RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.

About the Role

Our demand generation team at RainFocus plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. We collaborate with all other marketing functions to execute multi-channel tactics and own the email channel end to end. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards to help our team make informed decisions. This role also owns sponsorship operations for our annual user conference, INSIGHT.

Working closely with the Senior Marketing Manager, you will influence campaign strategy, email schedules, and team priorities. This is a senior individual contributor role for someone who wants to own execution.

### Essential Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends
• Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion
• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions
• Champion brand consistency acro