Demco

Directors of Marketing

Madison, WI, USPosted 11 days ago

Job Description

Directors of Marketing

Two Opportunities: Supplies & Equipment Focus | Furnishings Focus

Help shape growth for a business with a meaningful purpose. At Demco, our work supports the libraries and schools that bring people together, expand access to learning, and strengthen communities. We are hiring two strategic marketing leaders to turn business priorities into customer-focused strategies and measurable results.

Choose the opportunity that best fits your strengths

DIRECTOR OF MARKETING

Supplies & Equipment Focus

DIRECTOR OF MARKETING

Furnishings Focus

Primary growth engine

Ecommerce, direct revenue, product demand, customer acquisition and retention

Primary growth engine

Ecommerce plus quote-based, consultative project opportunities

Strategic emphasis

Customer journeys, lifecycle marketing, category performance and marketing ROI

Strategic emphasis

Pipeline development, qualified opportunities, quote activity and revenue contribution

Best fit

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy

Best fit

A leader experienced in aligning marketing with consultative sales and complex buying journeys

What you’ll lead

  • Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
  • Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
  • Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
  • Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
  • Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
  • Present performance insights and strategic recommend

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